Nice to see Mongabay write about the walking frog auction:

The Amphibian Ark, an initiative to save disappearing amphibians from extinction, will auction of the naming rights of a newly discovered ‘walking frog’ in Ecuador to raise money for local conservation efforts.

The naming rights for the frog, which belongs to the Osornophryne genus, will be sold at charitybuzz.com. The winning bidder’s selected name will be published in a scientific journal. Bidding ends May 31. 2008.

Auctioning off naming rights for species is increasingly used by conservation groups to raise money for protecting biodiversity. 

 

 
Walking frog. Courtesy of the Amphibian Ark

Walking frogs are known for having no tadpole stage. Instead froglets emerge directly out of eggs.

More than one-third the world’s amphibians are at risk due to habitat loss, the introduction of alien species, overexploitation as food and pets, pollution, climate change, and the outbreak of a deadly fungal disease.

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