Get your webbed feet hopping with this video from the Missouri Department of Conservation that I somehow missed last year.

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Daniel Craig, Prince Charles, Pele, Prince William, Prince Harry, Robin Williams, Joss Stone, Harrison Ford, and Kermit the Frog costar with a bright, green frog for a video PSA supporting the Prince’s Rainforest Project. There is a frog in every scene, and no other animal, which underscores that people are starting to get it: amphibians are the canaries in the coal mine for our planet’s health — and our personal health, too. As you check out the Prince’s Rainforest Project, keep Amphibian Ark in mind, as well.

Wish we had been able to pull off something this magnificent during 2008 the year of the frog. But what a great boost to 2009.

With hours to go before the close of April 30, I proudly report that Frogmatters has had a record month for visits. I know it’s not up there with Treehugger.com or Mongabay.com, but it’s great to see continued and growing interest in the amphibian crisis — even after 2008 which was declared the Year of the Frog. Continued thanks to Amphibian Ark for all they are doing.

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Amphibian Ark has recapped highlights of the year of the frog in a newsletter I just received. Am pasting it below for any of you not on the email list:

The end of the Year of the Frog…the beginning of the Decade of the Amphibian?

By Kevin Zippel, Kevin Johnson, Lesley Dickie, Elizabeth Townsend

Some of our favourite activities include:

  • Global Leap Frog. On New Year’s Eve 2007, thirty-three zoos in seventeen countries around the world participated in a synchronized Leap Frog event to ring in the Year of the Frog.
  • The rockin’ launch party in Indonesia. Taman Safari’s YOTF launch party attracted a couple thousand people and included a rock concert and fireworks.

  • Kermit on capital hill and in space. Not only did Kermit the Frog lobby for his kin on capital hill 11th March 2008 he flew on the 122nd flight of the Space Shuttle to raise awareness for amphibians.

  • JAZA embraced the Year of the Frog. JAZA’s Year of the Frog campaign, was promoted in 45 institutions throughout Japan, including zoos, aquariums and museums.
  • Snow sculptures at Perm Zoo. The Perm Zoo of Russia launched YOTF by taking advantage of an abundant local resource – snow! – that they sculpted into giant amphibians.

  • Amphibious nuptials on Leap Day. On 29 February 2008 (Leap Day!), Nick and Sue Pinder of Curraghs Wildlife Park in the UK got married and asked all of their guests to donate to AArk in lieu of giving them gifts.

  • Frog’s Leap Bridge. Edinburgh Zoo’s Polly Philpot dressed up like a frog and rappelled down the 4th bridge to raise awareness and money.

  • Vancouver’s clever poster. Our friends at the Vancouver Aquarium created a very clever poster to help the public visualize a world without amphibians.
  • Durrell’s Frog Prince pantomime. In January 2008, staff at Durrell Wildlife Conservation Trust in Jersey put on a unique pantomime called “The Frog Prince – a pantomime with a hoppy ending”, in support of the EAZA amphibian campaign. The pantomime combined elements of the traditional fairy tale with conservation messaging to create a fun show for the whole family to enjoy.
  • Our princess patrons. We were thrilled to share the company of two real-life princesses: Princess Xenia of Saxony thrilled children by kissing a (fake) frog at an event at Leipzig Zoo, and the Crown Princess of Sweden helped launch the opening of a wetland exhibit at Nordens Ark.

  • SAZARC and signatures. Thanks to Sally Walker and her team, India contributed more signatures to our global signature campaign than the rest of the world combined.
  • Albuquerque’s Halloween party. With frogs as a central theme, Albuquerque Biological Park hosted 14,000 people at their 20th annual Zoo Boo event.

  • Johannesburg’s Christmas party. A group of 200 underprivileged children from three of Joburg’s hospices will be brought to the zoo for presents and a tour with the 2008 Miss World contestants.
  • Little boys and girls. It’s not just zoo people getting excited about amphibians. Joseph Miscimara of Chicago, IL, USA told guests invited to his 9th birthday party to make donations to AArk in lieu of bringing gifts.

    Twelve-year-old Samara Nicolson of Queensland started her own newsletter to raise awareness locally (and globally!) about her beloved amphibians.

    The second graders from Tremont Elementary School in Ohio held a read-a-thon and craft fair to raise funds for AArk, and for Halloween they all dressed as frogs for their school’s Halloween parade (see article from Tremont Elementary School students).

  • At their recent conference in Memphis, the National Association of Biology Teachers (NABT) organized a dinner and silent auction to benefit AArk and NABT with AArk patron Jean-Michel Cousteau as the featured speaker.
    Publicity:
  • We helped generate countless articles, including 2,000 local stories in just the past six months. The advertising equivalent value of our efforts was nearly $1 million!
  • On 20th November, Animal Planet debuted Jeff Cowin’s new documentary “The Vanishing Frog” which highlighted AArk and our partners’ projects from all around the world. The documentary was sponsored by our partner Clorox.
  • On 20th-21st November, the Zoological Society of London hosted a symposium “Halting the Global Decline in Amphibians” with keynote delivered by YOTF patron Sir David Attenborough. The event was funded by ZSL, WCS, and WT Partnership (see separate article in this newsletter).
    Building capacity – AArk partners report successes:
  • Eighty-five new rescue populations.
  • Fifteen new biosecure areas with 100 in planning.

  • $4.4 million spent on captive programs with $12.1 million in the next five years.
  • $868,000 spent on fieldwork with $2.1 million in the next five years.
  • Ten prioritization workshops.
  • Eleven training workshops.
  • Two new AArk advisory groups (Taxon Management and Cryobiology).
    Fundraising:
  • Our naming auctions raised $23,000 for fieldwork in Venezuela.
  • Our partners The Amphibian Project raised ~$25,000 in YOTF calendar sales for the Critically Endangered Large-crested Toad Ollotis cristata.

  • EAZA members collectively raised $600,000.
  • JAZA and ARAZPA followed with $20,000 each!.
    Although the YOTF awareness campaign does end with 2008 (more or less, some regions are continuing into the first quarter of 2009), our work is only just beginning. The next challenge is to translate the heightened awareness into action, specifically, fundraising and rescuing! Please don’t stop your excellent work now. If we can sustain our momentum, together we can turn 2008-2017 into the Decade of the Amphibian and save as many of those 500 imperilled amphibians as possible. Thanks!

    There’s a commercial out by the terrific children’s learning system, LeapFrog, in which a man in a frog costume asks a child to choose between 1) using LeapFrog’s interactive books to read a story about Kung Fu Panda or 2) “reading the journal of amphibia species.” The little girl picks the LeapFrog interactive book, of course. Ouch. It would have been a cause for celebration if LeapFrog actually sponsored the rescue of an endangered species — or created an entertaining and educational LeapFrog book about what frogs are facing — rather than make a TV commercial at the expense its namesake. The Year of the Frog is drawing to a close. We need champions. Find out more HERE.

    Kudos to Dallas Zoo for this video that captures the key information.

    The BBC just filed a report (click here) with some meaty information about the amphibian crisis I hadn’t read before. Environmental correspondent Richard Black interviewed leading conservationists at the World Conservation Congress in Barcelona. Apparently, it was a good opportunity for everyone to take inventory on what has transpired in this “year of the frog.” Excerpts:

    This World Conservation Congress saw the release of another Red List. So how did amphibians fare this time around?

    “In the intervening four years, we’ve had 366 species added to the Red List,” says Mike Hoffman, who recently helped co-ordinate Threatened Amphibians of the World, the vast, glossy, information-packed book that CI has just brought out.

    Here at the World Conservation Congress are many of the scientists who were present that sunny Washington morning and released their prescription for salvation, the Amphibian Conservation Action Plan. So three years on, it is time to ask: how are you doing? First, the money; did it show up?

    “It’s hard to say, because there have been a lot of other initiatives as well such as Amphibian Ark, which has a lot of facilities,” says Claude Gascon, co-chair of the International Union for the Conservation of Nature (IUCN) Amphibian Specialist Group and a senior scientist with Conservation International (CI).

    “But from our perspective we’ve probably had about $10m which has gone directly into tip-of-the-iceberg sites that have been very important for conserving the last of a species.”

    Keeping alive all the species we know about, let alone the ones we have yet to discover, is a daunting task, even given the resources that have been mobilised since the launch of the amphibian rescue plan three years ago. But, says Claude Gascon, we have to try.

    “I would argue that the story of amphibians is the story of humans. If we don’t get amphibians sorted, the next batch to go extinct may be primates.”