It’s been written in this blog many times that it will take $50-$60 million to place the most critically endangered amphibian species onto the ark — into the “protective custody” of the scientists of Amphibian Ark who will house and breed the species back to a critical mass for eventual reintroduction into the wild. The top Amphibian Ark scientist, Kevin Zippel, has encouraged us to “do the math” and see that $100,000 to save a species is an exceptionally low cost. While some corporations like Clorox have made important financial and “in kind” contributions to Amphibian Ark, many more corporate sponsors are needed. A brand manager, or a CMO, might ask, who cares about frogs? I’ll let the following answer the question: