One of the things that intrigued me about the amphibian crisis is that the price tag to avoid the mass extinction is not all that expensive — not if Amphibian Ark can connect with the right people.  This news release on the organization’s Web site explains more, but the net is that a philanthropist can save a species, perhaps on behalf of a child or grandchild, for $100,000, and join the scientists on the rescue trip.  

According to the Center on Philanthropy at Indiana University, 86 percent of wealthy donors said they are most motivated to give by the notion of “meeting critical needs” and 83 percent said “giving back to society” is motivational.  I wonder what percentage would say “yes” if the gift also allowed them to embark on the ultimate eco travel experience — the trip to an exotic location to find the threatened species they’re saving and take it to its new, biosecure home for breeding.

Please help us reach these people,  and pass this post along to them. Chances are, they don’t know about this part of the biodiversity crisis in the world —  nor that this could be the adventure of a lifetime.